Marketing Blog

Timely website, marketing & business tips.

Many years of training and testing rendered down into concise action items for you…

Real Estate Development Website for HudsonBayMountainCabins.com

Posted by on 6:56 am in Blog, Portfolio | 0 comments

Real Estate Development Website for HudsonBayMountainCabins.com

Kevin and Gary are launching a new development phase at Hudson Bay Mountain and needed a quick lead generation website. The site vision was photo-intensive, minimal text, professional looking and, of course, important that the new site look great on iPhone, tablet and large desktop monitors. For lead generation, they need a contact form to capture prospects’ contact info, then forward those details by email to both the developer and the real estate agents. Done. Kevin was surprised how quickly we could get this up and running. He jumped...

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5 Jetpack Tips: CSS, Sidebar Widgets, Comments, Site Verification, Math

Posted by on 10:06 pm in Blog, Social Media, Training, Web Porgramming, Website Design, Website Marketing, Wordpress, WordPress | 0 comments

5 Jetpack Tips: CSS, Sidebar Widgets, Comments, Site Verification, Math

WordPress Jetpack Modules in 2016. Jetpack is impressing me with features and stability for a couple years now. Find out how to get loads of features and built-in tools with a few clicks for free. Whether you are a DIY WordPress user or one of our clients, I’d recommend jumping into Jetpack as soon as possible. Jetpack is a great replacement for plugins. Easier, faster, more reliable, maintenance free, and free of charge. How well do you think you know Jetpack? Most people know about Stats, Publicize, and Sharing. You may even have your...

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Local SEO Marketing :: Google & Citation Building

Posted by on 12:42 am in Blog, Marketing, SEO, Training, Website Marketing | 0 comments

Local SEO Marketing :: Google & Citation Building

Effective Link Building Tips for Local Search. How to improve your Google search engine results for free. Organic search traffic from Google is obviously desirable, but not always easy to achieve. Here’s a great article, with tips, by Travis Bliffen from Stellar SEO. We use these steps on our own websites and our clients with great results. Local SEO link building has changed quite a bit over the past few years, shifting focus from creating citations in high volumes to building a combination of high-quality citation and links. Here is...

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Image Optimization for WordPress :: Free Online Tools

Posted by on 6:04 pm in Blog, Graphic Design, Training, Website Design, Wordpress | 0 comments

Image Optimization for WordPress :: Free Online Tools

Your Website Needs to Load Fast. Increase conversion, improve SEO, and reduce bounce rate by shrinking your images. Lookout Photoshop, these easy online tools are fast and free. http://bulkresizephotos.com/ http://optimizilla.com  ...

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MS Office Replacement :: Google Apps for Work

Posted by on 10:28 am in Blog, Entrepreneurs, Featured, Self Employed, Training | 0 comments

MS Office Replacement :: Google Apps for Work

It’s Like Microsoft Office for Free, only better… Gmail: Email address with your domain name Google Drive: Easily share files using online storage Google Calendar: Share publicly or within your company Google Docs: Share without version control issues If you’re still fighting with a Windows computer and paying for MS Office, you really need to take 5 minutes and become enlightened about how smart businesses get work done. Individuals and teams. ^ ^ Sign up for Google Apps for Work 50% coupon code for a referral in the US:...

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LuxuryWhistlerAccommodations.com :: Responsive Vacation Rental Site

Posted by on 10:24 pm in Blog, Portfolio | 0 comments

LuxuryWhistlerAccommodations.com :: Responsive Vacation Rental Site

Steve’s Whistler vacation rental by owner business relies on the Internet for bookings. Steve has been a loyal client for over a decade and we just completed his 3rd website update in so many years. The goal was to replace his outdated site with a new responsive site that looks great on iPhone, iPad, and big screen desktops… Mission accomplished. View www.LuxuryWhistlerAccommodations.com...

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What’s New with WordPress :: Divi Theme

Posted by on 11:07 pm in Blog, Entrepreneurs, Self Employed, Templates, Themes, Training, Website Design, Wordpress, WordPress | 0 comments

What’s New with WordPress :: Divi Theme

WordPress Theme Makes Life Easier. Flexibility, easy to use & responsive for all screen sizes. ElegantThemes Divi 2.5 recently launched and we’ve been putting it to the test daily to create great new websites faster than ever.  With many Divi sites under our belts, it has become clear that WordPress is different (good different) when you have a solid theme framework in your toolbox. Less plug-ins. Less CSS. Way fewer complications. The Divi Builder… The Divi Builder allows you to create beautiful and unique layouts visually,...

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How to Interview & Hire a WordPress Designer

Posted by on 9:14 pm in Blog, Entrepreneurs, Graphic Design, Self Employed, Templates, Training, Web Porgramming, Website Design, Website Marketing, Wordpress, WordPress | 0 comments

How to Interview & Hire a WordPress Designer

Tips for Picking the Right WordPress Website Builder. Designer, Developer or Website Builder? Know what you need for best website results & how to ask the right questions before hiring a WordPress professional. Here’s a great article by Joe Fylan that covers the differences between types of WordPress specialists, what they do, and what to ask before you hire one of them for your WordPress project.  WordPress Designer I’ve listed designers first because if you’re building a custom WordPress website, the first step is usually to...

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BCpsychology.ca :: Counselling & Consulting Legal Website

Posted by on 6:54 pm in Blog, Portfolio, Self Employed | 0 comments

BCpsychology.ca :: Counselling & Consulting Legal Website

BCphycology.ca is Dr. Joanne Seitz new Internet face. She is expanding her practice and need a simple & clean website to launch. We looked at a few sites Joanne likes (and a few she didn’t like) to come up with some options that fit. Selecting a color palette and collecting the text for each page was a breeze. Her new site looks great on iPhone, iPad, and big screen desktops… she’s happy… and so are we. View www.BCpsychology.ca...

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Color Palette Samples for Website Design

Posted by on 12:04 am in Blog, Entrepreneurs, Graphic Design, Marketing, Photoshop Design, Templates, Themes, Training, Website Design | 0 comments

Color Palette Samples for Website Design

Pick Complimentary Colors with Ease. Hex codes, color palettes, and 1000’s of colour schemes for your business website design. This is a fast & handy tool for finding colors that go good together (sorry about the grammar, but that’s what folks are typing into Google these days). Pick your new colors...

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Recommended WordPress Website Maintenance

Posted by on 7:13 pm in Blog, Entrepreneurs, Self Employed, Training, Website Design, Website Hosting, Wordpress, WordPress | 0 comments

Recommended WordPress Website Maintenance

Best WordPress Maintenance Advice. Improves website speed, reliability & security. Checklist from Dan at Fistbump Media offers a great overview of how to maintain your WordPress websites for the best performance over time. Following a scheduled plan will prevent stress and eliminate the potential for catastrophic site loss. Just like other professions, website design & hosting is delivered by a wide variety of personality types… from wild risk-takers to the most cautious analytical types. This is a simple heads-up kind of post....

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Keyword Research

Posted by on 10:05 pm in Blog, Entrepreneurs, Self Employed, SEO, Social Media, Training, Twitter, Website Design | 0 comments

Keyword Research

Where to Start Finding Your Target Keywords? 5 Modern Keyword Research Methods. Highlights from Neil Patel’s Quicksprout Blog… Keyword research methods that you can use to uncover keywords that haven’t been targeted by hundreds or thousands of your competitors. Understand what keyword research really is Keyword research is an art, not a science. While there are some good tools out there, they should be the start of your research, not the end. 1 What your audience’s main problems are… Create your content around the most...

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Save Money on AdWords

Posted by on 12:00 am in Blog, Entrepreneurs, Marketing, Self Employed, SEO, Training, Website Marketing | 0 comments

Save Money on AdWords

Google AdWords Quality Score vs. Bid Price Formula. More targeted ads, offers & landing pages result in better placement at a lower bid. Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. www.wordstream.com/quality-score Source:...

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Social Media vs. SEO :: Best ROI

Posted by on 9:06 pm in Blog, Entrepreneurs, Facebook, Google +, SEO, Social Media, Training, Twitter, Website Marketing | 0 comments

Social Media vs. SEO :: Best ROI

Before You Launch Your Facebook Page… Best you have a look at the numbers that matter for business. Our clients always get excited about social media, but rarely raise an eyebrow when I start describing search engine optimization (SEO). It’s a shame, since most of these same clients are barely squeezing out $500 for a complete website. It’s clear that most small businesses only have small advertising budgets. Seems strange to me that they would blow it on social media. Here’s a great article by Travis Bliffen, Stellar...

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The #1 Rule for Marketing: Awesome Headlines

Posted by on 4:12 pm in Blog, Entrepreneurs, Marketing, Self Employed, Social Media, Training, Website Marketing | 0 comments

The #1 Rule for Marketing: Awesome Headlines

Want a better bottom line? Don’t be boring. Start with a better headline. Wes Schaeffer’s Sales Whisperer tip for this happy Friday. Sometimes timing is magical. Wes’s newsletter hit my inbox this morning, just as I was about to launch into rebuilding my AboutWebsites.ca website. There’s been plenty of brainstorming, consultation, coaching, studying, goal setting and… of course, procrastination. Doing your own marketing can be a real grind. I coach all my clients on a full arsenal of marketing techniques, almost...

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Online Color Picker :: Match Logo Colors with Ease

Posted by on 7:23 pm in Blog, Graphic Design, Training, Website Design, WordPress | 0 comments

Online Color Picker :: Match Logo Colors with Ease

Want your background, menu bar, or text to match your logo? 30 Seconds or less to find hex code. Once you have the hex code, simply copy & paste into your css or color settings, then publish. http://html-color-codes.info/colors-from-image/

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Google Authorship Scrapped

Posted by on 9:58 pm in Blog, Google +, SEO, Social Media, Training, Website Marketing | 0 comments

Google Authorship Scrapped

The Rise & Fall Of Google Authorship For Search Results Google has completely dropped all authorship functionality from the search results and webmaster tools. After three years the great Google Authorship experiment has come to an end … at least for now. August 28, 2013 John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup. Follow this link for the whole article on...

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Top 10 Conversion Rate Optimization Tips

Posted by on 4:44 pm in Blog, Entrepreneurs, Facebook, Marketing, Social Media, Training, Twitter, Website Design | 0 comments

Top 10 Conversion Rate Optimization Tips

What LeadPages Learned from Interviewing 60+ Experts 2 choices to increase your online revenue: 1. Increase your traffic or 2. Increase your conversion rate. According to LeadPages, they always start with #2, increasing conversion rates, because that is the easiest option. Here are the highlights of interviews with 60 marketers, compiled in a concise post over at LeadPages.net: 1. AWeber: Test Small Changes in High-Impact Areas AWeber’s Senior Business Development Manager, Hunter Boyle, called this a two-minute case study — one simple,...

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The 3 Essential Elements of Quality Content

Posted by on 8:27 pm in Blog, Entrepreneurs, Self Employed, SEO, Training, Website Marketing | 0 comments

The 3 Essential Elements of Quality Content

Your best defense against “Crappy Content Syndrome” Read Copyblogger, because every week they give you ideas about how to make your content better. But here’s the distillation of their most important advice on the topic: 1. It has to be useful Content marketing needs to solve some kind of reader problem. That’s why it’s often so useful to start with the words “How To” and then give some thought to how you can finish that headline in an interesting way. By the way, part of making your content useful is making it friendly for your readers’...

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Is Facebook Good Marketing?

Posted by on 6:44 pm in Blog, Entrepreneurs, Facebook, Marketing, Training, Website Marketing | 0 comments

Is Facebook Good Marketing?

Some Businesses are Giving Up on Facebook There is a new trend in social media these days. As a web marketing consultant, one of the most common questions I get is,  Does Facebook marketing work? I must admit, I was dragged kicking and screaming into social media somewhere around 2006. It just seemed dumb to me. Facebook requiring me to logon to check the stupid email messages that came through. The lack of privacy. The whole concept just irritated me. Over time, after hearing all the buzz about social media, I finally set up my Facebook,...

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5 Questions to Help You Create Better Landing Pages

Posted by on 6:24 pm in Blog, Entrepreneurs, Graphic Design, Marketing, Training, Website Design, Website Marketing | 0 comments

5 Questions to Help You Create Better Landing Pages

Create Customer-Centric Landing Pages to Increase Leads Over the past decade, I’ve spent countless hours building landing pages for my own websites and my clients. With older, clunky web design platforms, building landing pages was more of a technical feat than anything else. Of course, we always had a marketing goal in mind, but often the lead pages barely resembled what we had planned at the beginning of the process. Today, building responsive, good-looking landing pages is easy with services like Leadpages.net  and a myriad of...

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Free Images & Photos

Posted by on 8:07 pm in Blog, Entrepreneurs, Free Images, Graphic Design, Website Design | 0 comments

Free Images & Photos

Are you stealing graphics & photos? Where to Find Copyright-free Pics for Your Websites… Doing a Google search then copying photos and graphics from others’ websites is very easy and tempting. Get caught, though, and word on the street is that these simple actions can get you in trouble and cost you money. Here are dozens of sources for royalty & copyright free images to choose from…   Updated August 2015 free image sources from Nick LaPolla http://nos.twnsnd.co – Vintage photos from the public archives....

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10 Things You Need for a Google-friendly Site

Posted by on 7:57 pm in Blog, Marketing, SEO, Training, Website Design | 0 comments

10 Things You Need for a Google-friendly Site

Top 10 Google Tips Over the past decade, I’ve spent many hours explaining how (and why) you need to build websites the way Google wants them designed. Here’s a great summary from Website Magazine (follow this link for full article and great graphics)… 1. URL Structure Optimization: Often times, out of the box CMS platforms deliver URLs chock full of unnecessary parameters and irrelevant characters. URL structure is incredibly important to the crawlability and relevance of your website. 2. Page Speed Optimization: An...

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Google Authorship Scrapped

Posted by on 4:35 pm in Blog, Entrepreneurs, SEO, Training, Website Marketing | 0 comments

Google Authorship Scrapped

2014 August Google: no more authorship results John Mueller from Google confirms… “We’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results. […] In our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience. […] Search...

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Target Your Competitor’s Facebook Followers

Posted by on 8:59 pm in Blog, Facebook, Website Marketing | 0 comments

Target Your Competitor’s Facebook Followers

How to Use Facebook Graph Search to Better Target Facebook Ads Target Your Competitor’s Facebook Fans :: By Adam Dince, Deluxe :: The most effective ads on Facebook are the ones most highly targeted to a specific audience. However, Facebook’s generic audience options are average at best. While Facebook has made huge leaps forward in its native targeting capabilities, there are ways to hack deeper. With some easy-to-follow steps, however, businesses can learn to use Facebook’s Graph Search to create meaningful segment targets within...

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Where to Register Your Domain Name

Posted by on 9:28 pm in Blog, Entrepreneurs, Training, Website Design | Comments Off on Where to Register Your Domain Name

Where to Register Your Domain Name

Domain Name is another name for URL or your new website address. Every website needs a name. Some are better than others… the good news is they are cheap. Easily register your web address online right here. Remember to pick a name that makes sense for your business, has good target keywords, and is easy to spell. Check out this quick and handy keyword research...

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Keyword Suggest Tools

Posted by on 2:29 am in Blog, SEO, Training, Website Design | Comments Off on Keyword Suggest Tools

Keyword Suggest Tools

Find Out What Your Customers are Searching For. Quick and easy keyword suggestion tools for researching your target keywords. Keyword tools help you find the keywords that your ideal clients are typing into Google search box. Once you see the search stats for your niche keywords, you can build your website foundation on these terms that are already getting traffic. http://tools.seochat.com/tools/suggest-tool/...

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YouTube Marketing Manual, Tips & Tricks

Posted by on 12:09 am in Blog, Entrepreneurs, Training, Video, YouTube | Comments Off on YouTube Marketing Manual, Tips & Tricks

YouTube Marketing Manual, Tips & Tricks

The Wealthy Tuber PDF Password protected: Member Login Username:...

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Local Search Ranking Factors

Posted by on 7:11 pm in Blog, SEO, Training | Comments Off on Local Search Ranking Factors

Local Search Ranking Factors

Super guide for improving your website search ranking in 2013 This info was first sent to me by Traffic Travis and sourced from the MOZ blog. You are sure to get a few great ideas from it, so follow the link at the bottom to the full article… Local Search Ranking Factors 2013 identified 83 foundational ranking factors. This guide takes the top 20 most important factors and offers a succinct, illustrated example of each. By reading this guide, you will understand both the lingo and the concept of each local search ranking factor. Use...

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2013 SEO Ranking Survey Results

Posted by on 5:28 pm in Blog, Entrepreneurs, Marketing, SEO, Training, Website Design | Comments Off on 2013 SEO Ranking Survey Results

2013 SEO Ranking Survey Results

SEOMoz has just finished publishing the 2013 SEO results. Surveying over 120 leading search engine marketers, who provided their opinions on over 80 SEO ranking factors, produced a bunch of timely and important data for anyone interested in landing on page 1 of Google. Get some great insights as to how Google and other search engines go about ranking your website in 2013: Here are several points that are interesting to consider when doing website SEO… Links are still believed to be the most important part of the algorithm (approximately...

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