SEOMoz has just finished publishing the 2013 SEO results.
Surveying over 120 leading search engine marketers, who provided their opinions on over 80 SEO ranking factors, produced a bunch of timely and important data for anyone interested in landing on page 1 of Google.
Get some great insights as to how Google and other search engines go about ranking your website in 2013:
Here are several points that are interesting to consider when doing website SEO…
- Links are still believed to be the most important part of the algorithm (approximately 40%).
- Keyword usage on the page is still fundamental, and—other than links—is thought to be the most important type of factor.
- Social factors aren’t seen to be hugely important in the 2013 algorithm (only 7%), in contrast to the high correlations.
- Freshness of content and load speed are important.
- Like it or not, having the exact match keyword in the domain still helps, though is decreasing.
- Trust factor of the domains linking is very important (can be measured by algorithms like MozTrust, TrustRank, etc).
- Good on page optimization is still important (title tags etc, lets Google know what your pages are about).
SEO is constantly evolving, but the core concepts remains the same. I’m available for consultations or to help with your website updates, if you need assistance.