The 3 Essential Elements of Quality Content

The 3 Essential Elements of Quality Content

Your best defense against “Crappy Content Syndrome”

Read Copyblogger, because every week they give you ideas about how to make your content better.

But here’s the distillation of their most important advice on the topic:

1. It has to be useful

Content marketing needs to solve some kind of reader problem. That’s why it’s often so useful to start with the words “How To” and then give some thought to how you can finish that headline in an interesting way.

By the way, part of making your content useful is making it friendly for your readers’ eyes. Pamela Wilson wrote a great quick tutorial about that: 8 Incredibly Simple Ways to Get More People to Read Your Content.

2. It has to be interesting

Good content has personality. It has style. It has … dare I say it … authority.

It might be funny, opinionated, charming, snarky, or enthusiastic. But it isn’t dry or bland.

If your reader just wants facts, she’ll go to Wikipedia. When she wants a more interesting, opinionated, flavorful view on facts, that’s when you can step in.

This is very tricky to pull off if you don’t consider yourself a writer. You don’t have to make your 5th-grade English teacher happy, but you do have to be able to express yourself in an interesting way.

If you’re trying to sound “professional” or to create content that looks like a big company created it … stop now.

You’re going in the wrong direction. Your content should look, feel, and sound personal … like a friendly, smart figure who’s got your prospect’s problems all figured out.

3. It has to have the “cookie factor”

When you’re emailing, blogging, and creating white papers, videos or other content that are both useful and valuable, you’re building what I call Cookie Content.

That’s content that inherently rewards the reader for consuming or sharing it. It actually acts as a small “reward” for clicking. Every time the reader clicks on your link, opens your email, or shares your content, good things happen — useful, interesting, and user-friendly information gets shared.

Put yourself into your reader’s shoes and ask yourself if the content you’re creating is truly rewarding for that reader.

Does it get him closer to his goals? Does it entertain her, or at least keep her interest? Are the site design and user interface pleasing? Is the content formatted to be easy to read, and across multiple devices?

Good content will build an audience faster than anything else…

Article Source: CoppyBlogger



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