Some Businesses are Giving Up on Facebook
There is a new trend in social media these days.
As a web marketing consultant, one of the most common questions I get is,
Does Facebook marketing work?
I must admit, I was dragged kicking and screaming into social media somewhere around 2006. It just seemed dumb to me.
Facebook requiring me to logon to check the stupid email messages that came through. The lack of privacy. The whole concept just irritated me.
Over time, after hearing all the buzz about social media, I finally set up my Facebook, Twitter, LinkedIn, Google + profiles. Spent many, many hours getting to understand how they all work, linking from all my web properties, adding links to my email signatures, adding content, setting up content feeds, hiring outsourcers to tweak things, etc. etc.
Did it work? Nope.
And to date, I have not met a single business person who knows with certainty that social media resulted in even one transaction.
With this frame of mind, I enjoyed hearing the real facts about Facebook, Likes, and how one smart company is saying good-bye to this tail-chasing behaviour.
Why Copyblogger Is Killing Its Facebook Page
Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?
That’s how Copyblogger has felt about its Facebook page for quite some time.
As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience…
Fan numbers mean jack
Here’s the first thing you need to know about social brand presences: Your fan and follower numbers mean absolutely jack. (Complete the phrase with the word of your choice after “jack,” if you feel so inclined.)
…nine minutes of essential viewing to anyone in charge of a Facebook fan page. And that bit I shared about how fake Likes harm page engagement? You can find that at the 4:30 mark in the video.
For the whole story, visit CopyBlogger here.